HeyGen

Separate the presenter from the message

HeyGen presents AI videos featuring the user, with examples for social content and courses. The useful comparison is whether viewers understand the message, not simply whether an avatar looks realistic.

Produce one short pilot

Use an approved script containing a product name and a concrete instruction. Inspect lip movement, pauses, pronunciation, and the first and last frames. Watch on a phone with and without sound. Captions should match what viewers hear, not an earlier script revision.

Approve likeness and distribution

Obtain permission from the person represented and define the intended channels. Review account access so others cannot create unapproved statements under that likeness. Compare correction time with recording a real presenter. For a sensitive announcement, direct recording may provide clearer accountability. Keep the approved script and final export together so future updates do not accidentally change the message.

Sources checked: 2026-09-15. Read our editorial policy or report a correction.